SEO isn’t always an easy path to take. The information available concerning search engine optimization can sometimes seem confusing and hard to wade through. This article will help you get started the right way.
For SEO purposes, it’s a wise move to use several shorter articles on your site versus a very long article. Long pages are weighted less highly than short ones by search engines. On top of that, you’ll bore readers with too much text.
Including keywords as well as their common misspellings can help optimize your search engine results. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.
Two great back links you can get for your website are from a non-profit organization or an educational website. Links from reputable sites are favored by the major search engines and boost your rankings. Make sure the quality of your content will attract the attention of reliable, professional site owners who may wish to feature a link to your site. Add content that these type of organizations find worthy and useful.
Take advantage of free social marketing sites. There are more than just the well-known sites, such as Twitter, Yelp, and Facebook. Many of these sites also cater to specific interest or groups like photography and Christmas. Participate on those that are directly relevant with your business.
Make sure that you have a good description tag, so that search engines will direct your target customers to your website. Limit the tag to 30 words or fewer. Don’t let the file size of this page get any higher than 100 KB.
Keep your website fresh and relevant with updated content on a daily basis, or as often as is possible for you. Set a schedule for releasing content and stick with it, whether it’s daily, a few times a week, or just once a week. The more content you pump out, the more often search engines will index your site. Sites that always have fresh content rank higher than those with stale content.
Avoid being too diverse with your keyword usage. The site should have around twelve or so keywords or key phrases that are going to tell people what your website is for. Use analytical tools to figure out which words and phrases really bring in the most traffic.
Take advantage of videos and even a video sitemap in order to better your site’s SEO. Videos can be used to introduce yourself or your staff or to demonstrate the use of a product. Use effective keywords to label the video, then display it on your site. Once your video sitemap is complete, Google Webmaster Tools can be used to submit your URL using Google Webmaster Central. Then pop that video onto YouTube. This will attract a large amount of new customers.
In a nutshell, you should learn all you can about SEO. There is so much info on the topic, but this article gave you crucial advice. Hopefully, this information has given you a firm foundation and sparked some interest in further developing your knowledge.